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H&M To Launch New Brand

Courtesy of H&M

Courtesy of H&M

Hennes & Mauritz is a fashion giant when it comes to fast fashion. Karl-Johan Persson, H&M CEO, has given a vague hint about the future business of this fashion house, which filled the fashion scene with excitement:

Allegedly, H&M is working on a complete new brand, which should enter the market in 2017. Even though we don’t have enough information about its plans, we already know that it has to be completly different than anything already made by H&M, COS, Monki, Weekday, Cheap Monday and & Other Stories.

Sandals are perfect for every occasion! Find your favourites on #HMOnline #HM

A video posted by H&M (@hm) on

Karl-Johan Persson hints speculate how its completly new approach could look like: “One Size Fits All’, a “Monthly fashion box by subscription”, or maybe unisex clothing.

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