When talking about fashion there are two words that describe the highlights of the year: Fashion Week!
Some designers show their latest styles every year at the same city, whilst others present their collections at all Big Four (the shows take place in this order): New York, London, Milan and Paris.
All big four fashion shows are known for presenting different styles, it would be quite boring if designers showed the same collection over and over again, don’t you think? New York has a more casual chic and sportswear style; London for edgy, avant-garde; Milan for exaggerated yet stylish looks and Paris for haute couture.
Each fashion week has over 100 events, from runaway shows to charity events, also gala dinners and accessory show cases. The big names in the fashion industry will, of course, present their collections during the main week of any fashion show.
What to learn more? Here are facts about Fashion Week that you probably don’t know:
Celebrities are always present in fashion shows. However, it means business and not just fun: They get paid to watch shows wearing the designer clothes. It’s simple, calebrities mean press coverage!
- Young unknown models often don’t get paid for their work. Fashion shows also mean a chance to be discovered, so if they are working for new designers or less prestigious ones, they are usually given clothes in exchange for their work.
- Prestige tells where you sit! This is very understandable because designers also want have loads of photos of celebrities, editors-in-chief of fashion magazines, socialites and important buyers “visiting” the show. For example: at the NYFW the front row seat on the left side, at the end of the catwalk is always for Vogue editors, and of course Anna Wintour. The back seats are reserved for other editors, buyers, bloggers, etc.
- There is nothing of great value at fashion shows gift bags. These bags are only found at the first couple rows and they include a couple of small products (e.g. coupons for hair removal, a massage or a facial) from sponsors of the show.
- Clothes you see on the runway will only be available to the public if stores buy it, which often means some changes for the clothes to make the product more sellable. If they don’t sell, it doesn’t matter how beautiful these clothes are, they don’t even get made.