Events, Fashion, style

Why Does a Couture Dress Cost So Much?

Courtesy of Dior

Courtesy of Dior

Have you ever wondered why a couture dress is so expensive? A few days ago, Christian Dior unveiled  Le Petit Théâtre Dior in China. The exhibition shows the story behind the miniature dresses crafted with full-scale precision.

“I thought that, to explain the reasoning behind it, this house should be – in a time when everything is tending to the machine – more like an artisanal laboratory than the ideal of a factory.” Christian Dior

Two beautiful videos were also released by Dior. They show us the incredible work that goes into making a couture gown. One of them were produced in Dior Couture’s Atelier de Fleurs Lemarie in Paris, we can see the handmade production process of a mini-sized Miss Dior gown (Spring/Summer 1949). This dress is valued at £25.000.

The short movie above shows the details of what goes into making a custom gown and the level of handwork necessary to create it. We see the dress built from start to finish – from pretty little flowers being cut out and  shaped to the construction of frocks.

The second movie shows the making of “Mexique” dress:



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  • Reply Sharon 15. June 2014 at 19:14

    The quality of the textiles and the countless hours of constructing and sewing account for the high costs of couture wear. I began to understand that more and more after watching designer documentaries. Thanks for such a great post.


    • Elle
      Reply Elle 15. June 2014 at 20:39

      Hi Sharon,
      Thank you! I couldn’t agree more, High end fashion is expensive because quality has a price, handwork is not cheap and the high end fashion industry has a responsibility towards their workers.


  • Reply Christine Denning 28. June 2014 at 18:22

    Wonderful post! I am getting married soon and purchased a Couture Gown. I love it and the quality is supper! I feel like a princess!

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