Fashion, trends

Balmain For H&M

Courtesy of @balmainparis

Courtesy of @balmainparis

Balmain‘s creative director, Olivier Rousteing,  has confirmed that a Balmain Collection for H&M will be launched worldwide on the 5th November of 2015. The designer announced the collaboration at the Billboard Music Award in Vegas with the support of Kendall Jenner and Jourdan Dunn. 

“I want to talk to my generation − this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it.” Olivier Rousteing

Olivier Rousteing has been building excitement for his latest venture on Instagram, posting short videos and photos with the hashtag #HMBALMAINNATION:

THE WORD IS OUT ⚡️⚡️ #secretrevealed join MY new ARMY #HMBALMAINATION #areyouready? @balmainparis @hm

A video posted by OLIVIER R. (@olivier_rousteing) on

And H&M might be going crazy with joy for having got Balmain to accept this cooperation:


“We are excited to have Balmain as our guest designer at H&M and to create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style; opulent and direct, sensual and energetic. It is also closely linked to the entertainment and music worlds, which adds another element of surprise.” Ann-Sofie Johansson, creative advisor at H&M and architect of the annual collaborations


No word yet concerning the price, but it won’t come cheap. As you know, Balmain is known for amazing ornate embellishments with gold, silver, real perls etc. Although I am sure that H&M is not up to investing in these pricey and precious materials, the work required to apply any embellishments alla Balmain won’t be cheap anyway.

Mr. Rousteig is join the team of big fashion designers, who have already invested on a H&M collection, such as Karl Lagerfeld, Stella McCartney, Donatella Versace and Alexander Wang.

Look forward to this collection, which we hope will mirror the Balmain sexy and edgy style – it will include a male and female collection and you will find it in any H&M store on November 5!

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  • Reply Lauren 18. May 2015 at 15:01

    I can’t wait to see what he is planning for H&M! I love Balmain, sadly it is too pricey but I will start saving for this collection!

    • Elle Lux
      Reply Elle Lux 18. May 2015 at 23:23

      Great! Let’s see what he has in store for H&M 🙂

      xx Elle

  • Reply Jo 18. May 2015 at 18:45

    Oh my God, really!!??? I can’t wait!

    • Elle Lux
      Reply Elle Lux 18. May 2015 at 23:24


      xx Elle

  • Reply AmandaB 18. May 2015 at 23:18

    AWESOME news! OMG this is so cool 🙂

    • Elle Lux
      Reply Elle Lux 18. May 2015 at 23:25

      Yes, it is!

      xx Elle

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