Victoria’s Secret and “The Perfect Body” Campaign

Victoria’s Secret came under fire last month because of its “The Perfect ‘Body'” campaign. After so much backlash they have quietly decided to change the scandalous campaign, which features naked supermodels and what they labled “the perfect body” – This inspired women to create a petition demanding an apology from the retailer and that they take responsability for “the unhealthy and damaging message”.

And they did…

The brand changed the slogan that now reads “A Body for Every Body”, which the women that started the petition believe to send a more healthy message. But they are still waiting for  an apology… anyway, great work girls!